18 November 2018
As founder and creator of two of New Zealand’s most successful startups My Food Bag and Au Pair Link, Cecilia Robinson is one of NZ’s most successful young female entrepreneurs. She has received many awards for her start-up endeavours including Supreme Winner 2017 Women of Influence Awards, Next Magazine Businesswoman of the Year 2014, EY Young Entrepreneur of the Year 2013, and HER Businesswoman of the Year 2012.
Born and raised in Sweden, Cecilia moved to the United States to work as a nanny before making a trip to New Zealand where she enrolled to study law at the University of Auckland but dropped out to start an online nanny website, Au Pair Link. The site quickly grew to be the biggest au pair website in New Zealand- ranking twelfth on the Deloitte Technology Fast 50. In 2013, she launched My Food Bag, a home-delivery service which delivers food and recipes to customers weekly. Her husband James joined her, as well as chef Nadia Lim and businesswoman Theresa Gattung.
Cecilia and James have two children, 5-year-old Thomas and baby Leila. The couple is known as the Robinson Duo, with James running the IT, Marketing and Finance teams of both My Food Bag and Au Pair Link. She is passionate about helping women in business and solving the everyday problems of working mums and dads.